Well, not to our surprise, it’s WhatsApp! WhatsApp is leading the market with a whopping 55% share. Facebook messenger comes second with a market share of 34%. Viber is at No. 3 with 6% market share and LINE grabbed fourth position. If seen country wise, WhatsApp is No. 1 in 104 countries (down from 107 countries in 2017) and Messenger is No. 1 in 64 countries (up from 58 countries in 2017). In USA & Canada, Messenger is most popular, In China it’s WeChat while in India & Russia, WhatsApp hold the lead position. Good job – WhatsApp & Messenger (Congrats Mark Zuckerberg!). (Note: This study is based on Android App Data only. No iPhones!)
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And yeah… get your copy of Calm Social Media Book, if you haven’t already. How about gifting a copy to your loved ones? After all, they need to read it, right?